That's the only thing you cannot rally change.
You can control how big in pixels it will be though, that's one of the setting at product level in the RTD (
Max W in designer and
Max H in designer settings of sizes, described starting
here).
Now sorry in advance for this kinda complex reply, but you know... I like to be verbose and provide also some reasons for my replies!
The reason for that is that the design area itself needs in some way to have known coordinates in order to guarantee the correctness of everything you will put in there (AKA your customers' designs).
In any case, although it would be technically possible for you to override this with a mix of CSS and JS hacks (as just minimally introduced
here),
imageContainer would only be ONE of the divs to target. Almost any other subdiv of it would need to be "hacked", so this would not really be an optimal solution.
Another though "against" the use of percents there could the the display size itself: if one of your sizes is 3x6 ft, that means a portrait design area with a 1:2 scale ratio. With a width of 100% on a screen having like 1920px of width, that would give the design area a height of 3640 pixels!!!!!!
So in any case that would need to be conditional and have a cap. With pixels it is possible, and that's why you can set the Max W/H px values. But with percents that would no more be true.
So, if you want to maximize the design space I would rather suggest to use a higher Max W/H px value and alter where your other tools will be shown, IE re-designing your RTD layout.
If you really want to get creative you could even think at creating multiple RTD stores so tha you can have multiple DirectCSS entries. That could be used, for example, to create layouts specifically meant for computers and mobiles. Then you could detect which one you should be using from your website to so call the RTD with the more appropriate store for the layout you want to offer.
I think what I'm saying is that there are a lot of possibilities to play around the interface for you, and it's just impossible to list them all (I woulc write for hours just finding new ideas!). But it is also needed to know which elements wiull not offer you that much flexibility and why.